Computer Law Training logo

Computer Law Training

Course Images

Data Protection and Direct Marketing

Data Protection and Direct Marketing

Highlights

  • Delivered Online

Description

Everyone seems to be confused about data protection and direct marketing, which includes much of the fundraising carried out by charities. Hear about the impact of the GDPR and the Privacy and Electronic Communications Regulations (PECR) on this activity. Yes, you can do it ... but you've got to do it right.

This half day course covers:

  • Relevant legislation and scope

  • Data Protection Principles and Legal Bases relating to direct marketing

  • Relevant definitions

  • When, how and to whom can you market?

  • Complying with data subject rights

  • Cookies

  • Enforcement

  • What are the risks, both regulatory and reputational?

Account will be taken of the latest guidance from the ICO and any developments in the relevant legislation.

Frequently Asked Questions

  • Suitability - who should attend?

    Anyone with responsibilities for direct marketing, including fundraising.

Reviews

+ Add Review